obama came out and maria shriver came out. so there is just this going on at the time menu which had these pictures. one more example of this come the foreign trip we had. he was meeting with heads of state, with teens, he did this rally with 215,000 people in berlin. and you know, these pictures at how much with john mccain on three bush restored. some enduring something in his car. we were in germany with this big crowd. she goes you know, his first day on that trip he sees a three-point shot in turn of the troops with george h.w. bush at a country club on a golf these kinds of pictures coming in now, i think started from these two people who really understood language in the narrative. you could see this happening on the center of the campaign and to help swarms picture for people in their mind. >> being a lover of campaign, how would you differentiate campaign trails, from doing what you have to get the guy. >> the campaign trails from -- >> from a propaganda machine, just a what you have to get the candidate on the campai